South Shore Trails Stat Report

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Trying something a little different 🙂 We thought it could be fun to share some of the facts and figures around South Shore Trails. We have never had a single paid advertiser. Our focus has always been on just getting people the content that they need.

What we are going to share with you:

  • Top 10 pages
  • Overall traffic growth in 2020
  • Where do visitors come from
  • Mobile v Desktop

Top 10 pages by views

Clearly paddling season is coming around the corner… our listing of kayak spots was up over 300 from the prior month.

Page Town Diff to April
1 Trail Listing +36%
2 Homepage +46%
3 Covid Trail Safety -4%
4 Turkey Hill Hingham, Cohasset +416%
5 Bay Farm  Duxbury, Kingston +50%
6 3rd Cliff Spit Boardwalk Scituate +128%
7 Trail Map +27%
8 Kayak Launch Spots +351%
9 Bare Cove Park Hingham +104%
10 AJ Memorial Trail  Scituate +194%

Overall Traffic

While we have always felt we provide a community benefit, it is a clear story in the website traffic growth compared to 2019.

Where does the traffic come from?

Since we don’t pay for ads generally, all the traffic is really just natural. Over the course of time Facebook has become less of a traffic driver for South Shore Trails. We certainly get a fair bit of traffic from it, but a couple years back social used to be upwards of 70% of our traffic. 

The real difference is not a drop in social traffic but rather a great improvement in our SEO and search result placement. 

On the go visitors

We love that most of the users visit us on mobile! 

08Jun 2020 by southshoretrailsma@gmail.com